Nobody “starts blogging”, as we so often hear, they merely “join in”. This is not our wisdom, rather that of Adam Tinworth who’s been joining in for 15 years now. One of our cows, a staunch print journalist for over 30 years, wanted to know “what all this bloody blogging is all about” so we posted him off to attend one of Adam’s ‘Better Blogging’ evening courses, spotted on journalism.co.uk.
Part of the deal was for him to report back on his newly acquired knowledge. For starters, he says, the people who started blogging as far back as 1997 - or earlier - wrote logs to assist curious members of the web community to know which web pages were worth reading with regards to specific topics. We can only guess search engines were not at their very best in those days, hence the need for specialists to point others in the right direction. These “web logs”, or lists of URL’s set in a specific context, became instantly popular, hence the fact that thousands of other “web loggers” started “joining in”.
We suppose it’s irrelevant now who moved the ‘b’ from ‘web’ to ‘log’ to create ‘blog’ but what is relevant is that blogging has become one of the most powerful platforms for publishing and storytelling. And as us cows know so well, it’s the quality of the content (read “writing”) that makes all the difference between average and brilliance.
“Many progressive businesses are now growing their client base through blogging, which I think may become just as important as advertising,” blabbers our print cow who has not stopped moo-ing about blogging since his return from Adam’s course.
Come to think of it Wikipedia might be slated by some but could it be the best example of the original ‘web log’?